I am a participant-observer in a society of ever-changing technologies, facts, and trends. Nothing is created until we have understood the audience as they are in such a society, and we then proceed to create for their good.

First, we define our terms as an aid to reverse-engineer said problem(s) in order to uncover basic attitudes as it pertains to your audience. Then we proceed to address how your target has been engineered.

Next, we ideate - which is just a fancy way of saying to use our imaginations as the vehicle for discovering possible solutions.

Finally, we can make specific decisions and begin creating your “logo-centric vision.” Which is to create from this narrow-casted vision, with careful thought and deliberation.

I’m here to help you to stop doing things “in general.”